JCI is the abbreviation for Junior Chamber International which is based on four basic concepts which are threaded throughout the movement: the Individual, the Community, Internationalism, and Business.With these four concepts JC attempts to contribute to the advancement of the universal community through opportunities for young people in recognition of their Leadership Qualities, Sense of Responsibility, Humanitism and Entrepreneurial Development.
Jennifer Delano wrote a one-year communication plan for both the internal and external communication for JCI. This was subsequently executed by JenJenPR by Jennifer Delano. With PR events at each quarterly and a constructive approach to the website, newsletter and Social Media, JCI Amsterdam International made the national newspapers and television several times. As icing on the cake this year's JCI Internet Award was won.
Smart & Sexy (Life Style)
On 22 April 2010, the Amsterdam Koningsplein square was transformed into a theater for a special event at which 75 women celebrated 'Rokjesdag'. A few weeks before JenJenPR by Jennifer Delano was called and asked to provide media attention for an event with dancing women. JenJenPR suggested 'Rokjesdag' and proposed to organize it in honor of Martin Bril.
Subsequently she contacted the press beforehand, during the event and afterwards. JenJenPR also provided picture and video material and sent it to various newspapers. In addition, she has ordered the publications or Smart & Sexy and supported the social media buzz.
The combination of the flash mob and the news which followed was widely published. Volkskrant published a large photo on the front page as did the Sp! Ts, Subway, and several other magazines and websites.
On 22 April 2010, the Amsterdam Koningsplein square was transformed into a theater for a special event at which 75 women celebrated 'Rokjesdag'. A few weeks before JenJenPR by Jennifer Delano was called and asked to provide media attention for an event with dancing women. JenJenPR suggested 'Rokjesdag' and proposed to organize it in honor of Martin Bril.Subsequently she contacted the press beforehand, during the event and afterwards. JenJenPR also provided picture and video material and sent it to various newspapers. In addition, she has ordered the publications or Smart & Sexy and supported the social media buzz.
The combination of the flash mob and the news which followed was widely published. Volkskrant published a large photo on the front page as did the Sp! Ts, Subway, and several other magazines and websites.
Master Peace (Charity)
On 21 September 2010 Budget Day and World Peace Day took place on the same day. A great moment for Master Peace to show its worth. This was the day that female MPs displayed the most daring hats. Six MPs were coupled with a designer by a Master Peace team.
JenJenPR organized a PR event to attract even more attention. Models, makeup artist Ria Hood, a changing location, red carpets, production music, music equipment, photographers and a film crew were just a few of the resources organized by JenJenPR by Jennifer Delano. A catwalk area was created at two locations in The Hague with custom Master Peace clothing and music. In The Hague Central Station a large crowd gathered to watch this spectacle. The second runway was in the middle of the political center of The Hague. After the models six MPs showed themselves on the catwalk. This created unique images (video and photographs) and extra publicity (next to Show News, RTL Boulevard, NOS, all major newspapers, Havana, etc.)
On 21 September 2010 Budget Day and World Peace Day took place on the same day. A great moment for Master Peace to show its worth. This was the day that female MPs displayed the most daring hats. Six MPs were coupled with a designer by a Master Peace team.JenJenPR organized a PR event to attract even more attention. Models, makeup artist Ria Hood, a changing location, red carpets, production music, music equipment, photographers and a film crew were just a few of the resources organized by JenJenPR by Jennifer Delano. A catwalk area was created at two locations in The Hague with custom Master Peace clothing and music. In The Hague Central Station a large crowd gathered to watch this spectacle. The second runway was in the middle of the political center of The Hague. After the models six MPs showed themselves on the catwalk. This created unique images (video and photographs) and extra publicity (next to Show News, RTL Boulevard, NOS, all major newspapers, Havana, etc.)
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