PR Action: Bodypainting Giro 555 during Gay Pride

Giro 555 is a fundraiser organized by the SHO because of the drought and subsequent famine in the Horn of Africa. With the proceeds from Giro 555 medical advice, food and water is provided in the refugee camps.

JenJenPR took action to promote Giro 555 during the Gay Pride in Amsterdam. By bodypainting passers-by with 555 on different parts of the body the attention was called upon for this fundraiser. JenJenPR also organized the photography for this PR action.

http://www.flixya.com/video/4639378/PR-Actie-voor-Giro-555-augustus-2011

More information: http://www.giro555.nl